The first churn looks very much like an historic butter churn. Unlike a wine barrel, it sits vertically with the handle of the churning mechanism rising from the center of the top lid. Referencing an interpretive object at a living history site, the churn sports an “authentic” old-time logo on its side, a literal brand burned into the wood that reads, “I Cannot Believe It’s Not Butter.” The churn bills itself as an antecedent to the popular faux butter sold in supermarkets in plastic tubs and spray-bottles.
2009
Butter Churn: 30 x 30 x 36 in., Apple Computer: 12 x 12 x 14 in.
Wood, Apple iMac computer
Photo by Erik Peterson.